Lou Plaia Co-Founder & EVP Music Industry Relations, ReverbNation In 2006, Plaia co-founded ReverbNation, the leading music marketing platform used by more than two million artists/bands, managers, labels, venues, festival/event/tour promoters and other Music Industry Professionals. Every day, musicians and their support teams turn to ReverbNation as a source for powerful marketing & business tools to compete in the social media age. ReverbNation also offers high quality opportunities for artists in the form of licensing deals, lucrative brand sponsorship programs, and high-profile concert bookings. ReverbNation’s innovation is in developing technologies that integrate the wide array of distribution, marketing, and promotional functions used by the music industry into one comprehensive and easy-to-use business application – helping virtually any artist grow their revenues, and providing insight into how each marketing input contributes to overall outcomes. Some of the free and affordable solutions include a fan relationship management and email system, web promotion, social media marketing, digital distribution, direct-to-fan e-commerce, web site hosting, concert booking and promotion, music licensing, brand sponsorships, fan behavior measurement and sentiment tracking. Prior to ReverbNation, Plaia worked twelve years at Atlantic Records before becoming the Head of Marketing and Artist Development for Atlantic imprint, Lava Records, where he worked for three years with artists such as Kid Rock, O.A.R., Simple Plan, Trans-Siberian Orchestra, Uncle Kracker, Unwritten Law, Skindred, Nonpoint and many others. He was also responsible for negotiating strategic partnerships such as Nascar’s Chevy Rock n Roll 400, Schick’s Intuition Tour, Disney’s Grad Night and many other sponsorship deals. Plaia has been a guest speaker at SXSW, CMJ, Canadian Music Week, New Music Seminar, Next Big Nashville, Dewey Beach Music Conference, The Future of Music Summit, Americana Music Conference, Dubai Sound City, Next Big Nashville, Music Millennium Conference and many others.